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Award Winning Coach Training Program

The only coaching methodology where results are guaranteed.

Stakeholder Centered Coaching® teaches a structured, stakeholder-driven process that measurably changes leadership
behavior. Used by executives at C-level executives at 1 in 3 Fortune 100 companies.

Is this certification for you?

This program is built for a specific kind of coach. Before you go further, here’s an honest look at
who it fits.

It's for you if:

It's not for you if:

Program Overview

Investment

$4,000 USD

Payment plans available (2–10 monthly installments)

Duration

7–9 months

on average

What you keep:

ICF Credits

36 CCE credits

The 3 stages

Stage 1

Formal eLearning

(self-paced, ~12 hours)

You’ll build the conceptual foundation of the methodology through 110+ video lessons across 25 modules. Go at your own pace, on your own schedule.

Stage 2

Mentorship Program

(~2 months, weekly live sessions)

This is where the methodology becomes real. You’ll join weekly live Coaching Labs (90-minute Zoom sessions), where you practice with real leadership scenarios and get personalized feedback from a Master Coach.

Stage 3

Coaching Project

(6 months)

You coach a real leader through a full 6-month engagement. This is your proof of mastery and the moment the methodology becomes yours.

Coaching Excellence

Award-winning program design

Our curriculum is built on the 70/20/10 model of adult learning, most of your growth comes from doing, not watching. Master Coaches guide your practice at every stage.

Personalized weekly feedback

In the live Mentorship sessions, you get direct, specific coaching on your coaching, not generic advice.

A community that keeps going.

Monthly Office Hours and events connect you with a global network of coaches long after you’re certified.

Powerful Accreditation

Upon successful completion of the program, you will receive a certificate of participation from Marshall Goldsmith Stakeholder Centered Coaching®. You will also receive 36 ICF CCEs to support your accreditation journey.

This certification will help boost your credibility, build your brand, and enhance your coaching skills – allowing you to become our partner in measurably improving leadership around the World.​

Join the community no matter where you are

Our Community is growing and we need you. Our coaches are shaping leadership practices at top organizations in 110+ countries. No matter where you’re from, no matter where you are, and no matter where you’re going, there’s a place for you here.

5,100+

certified coaches

FAQs

How do I enroll? What payment plans are available?

To sign up, all you must do is fill and submit this payment form. The program costs 4000 USD which you can settle in a lump sum or in 2 to 10 monthly installments with an extra cost of 15 USD per installment.

Payments via Paypal or wire transfer are possible (lump  sum only, no installments), please send an email with your request to contact@mgscc.net.

What happens after I join?

As soon as you sign up, you will receive full access to the Stakeholder Centered Coaching® eLearning Fundamentals, on our best-in-class eLearning platform. 

You will navigate through roughly 12 hours of training dependent on your own learning style. The course is easy to understand and consists of 4 modules and lessons filled with great short videos. From this experience you will learn in depth how to coach leaders like Marshall Goldsmith, recognized as the #1 leadership coach in the World.

Built to accommodate your objectives and time requirements, this first stage of your certification will allow you to navigate through the modules at your own pace. You can start anytime and set your own deadline for completion.

How does the Mentorship Program work?

After learning the Stakeholder Centered Coaching® methodology, you will practice your coaching with 7 Skill Practice sessions (or Coaching Labs).

These will be 90-minute Zoom sessions scheduled one per week over approximately two months, where you will work with 3-18 international coaches under the mentoring of 2 coaches certified and experienced..

We start a new cycle every 8 weeks, or sooner depending on demand. The sessions are now scheduled every Tuesday at 8am and 9pm US Pacific Time. You can attend either session, morning or evening, based on your preference.

The requirement to obtain your certification is to attend and complete all of the 7 sessions, which can be completed in any order and over the course of several cycles (if you miss a session, you will be able to catch the next time it takes place).  

Each session includes a preparatory work prior to the call (explanatory video to watch + session handout containing real-life scenarios), a 10 minute session introduction, a 50 minute rehearsal in breakout groups of 3, a 20 minute debrief to share learnings, receive insights plus tips, a 10 minute Q&A, and a post-Completion assignment accompanied by a coaching demo video.

The themes the next cycle of sessions are:

1 – Contracting for Coaching
2 – Behavioral Goal Setting
3 – Behavioral Rehearsal
4 – Action Planning
5 – After Action Assessment
6 – Behavioral Reinforcement
7 – Debriefing the Mini-Survey

You can check the next dates here

How does the Coaching Project work?

At any time after starting the Mentorship Program,  you must apply your knowledge and skill through a 6-month real-life coaching engagement with a leader that you have secured, in either a paid or pro bono setting, where you will use the process you have acquired.

At the end you will measure your coaching impact using our proprietary tool (the Mini Survey) which provides concrete evidence of your ability to help leaders improve their leadership skills & behavior.

Except the Mentorship Program, what support and interaction can I expect?

If you need assistance or anytime you have a question, you can send our support team a message through a dedicated mailbox. The speed of the response will depend on the volume of messages received.

A community function is also at your disposal in your eLearning Dashboard, which allows you to seek the help of your peers.

Every month, you will be invited to a Community meeting, to Office Hours for Q&A and more.

What are the requirements to complete the program and become certified?

The universal and long-sought certificate will be delivered straight to your inbox after you:

– Complete the 4 modules of Stakeholder Centered – Coaching® eLearning Fundamentals
– Complete the Mentorship Program after attending the 7 Skill Practice sessions
– Complete the 6-month Coaching Project with a – Mini-Survey average score of at least +1 that demonstrates your leader has improved in his leadership skills and behavior

How long does the program take to complete?

This really depends ultimately on your courage, humility and discipline, but on average, the duration would be 7 to 9 months.

Do I get ICF points for this? (Can I use this to become ICF accredited?)

This program includes 36 ICF CCE credits if you are a current member of the International Coaching Federation (27 for core competencies + 9 for resource development).

For how long is my certification valid?

We are firm believers in simplicity. This is a strength of our methodology and is a benefit to you as a coach. Our certifications are issued for life. There will never be additional fees nor additional training required to remain a certified coach. We do, however, expect every coach representing our network to live up to our guiding principles.

Can I upgrade my certification and earn higher certification credentials?

With Stakeholder Centered Coaching®, the more you coach with success, the higher you go.

You can climb the certification ladder and advance your coach status over time to become part of the elite SCC Master Coaches.

The requirements to earn higher credentials are:

– To have coached 5 leaders during 6 months each post-certification (for the Advanced level), and another 6 leaders during 6 months each (for the Master level), so a total of at least 12 engagements.
-No leader can be coached twice
-All leaders should come from at least 3 different organizations
-The success of each engagement should be measured by our Mini-Survey and validated each time by an average score of at least +1

Will I receive preferential Mini-Survey access once I become certified?

Certified SCC coaches receive access to the Mini Survey at a preferential rate: 95 USD per survey (or 80 USD per survey for a purchase of at least 10 surveys).

The Mini-Survey is an end-to-end service delivered by our team and 1 survey stands for 1 report, 1 leader, 2 leadership development goals and 3 to 12 stakeholders.

To request a Mini-Survey, to receive a sample report, or to ask how the process works, please send an email to contact@mgscc.net or survey@mgscc.net

What else will I receive?

Over the course of the certification program, every learner can expect to receive a public coach profile to be featured on our website, a Coach’s Portal access where you will find numerous coaching resources and templates, additional trainings (“How I Sell SCC to C-Level Clients” for instance) and more.

Can I apply my learnings to coach teams?

You love the idea of Stakeholder Centered Leaders and want to implement it with a key team or department for your coaching clients? Bring together a team (in person or virtually) to implement the SCC process to create a personal leadership goal and a shared team goal. Here is a free video of Marshall Goldsmith himself describing this high impact technique.

Do you offer tailored certifications for my organization?

You love our methodology and want to have in-house experts leading the charge within the organization? We host internal certifications onsite, online, and eLearning for HR professionals, team leaders, and line managers. You can also receive an additional 6-months of hands-on mentorship with a Master Coach to shorten the learning curve and expedite coaching implementation. For a detailed consultation, please send an email to contact@mgscc.net

What other resources can I consult freely?

We recommend that you check these 2 great webinars:

– How we sell Stakeholder Centered Coaching® to C-Level clients: Watch Video
– Leading and managing remotely (and the mistakes remote leaders make that hurt their teams and themselves in the process): Watch Video

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